California Democrats ignore Latinos’ worries at their peril, political consultant says
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CALIFORNIA LATINO VOTERS ARE WORRIED ABOUT THE PRICE OF EVERYTHING
California GOP consultant Mike Madrid and polling firm David Binder Research have teamed up to offer a post-election glimpse at what Latino voters are thinking, two months after they helped hand the presidency back to Donald Trump.
Binder polled for President Joe Biden late in his campaign, and also did polling for Vice President Kamala Harris.
Madrid, who co-founded the anti-Trump Lincoln Project and who is widely sought-after for his understanding of Latino voter sentiment, shared the findings of the poll on his Substack blog.
“This poll was for California Latinos only because the rightward shift has now hit California’s shores and the changing Democratic coalition that will result will be felt most pronounced in the Golden State,” Madrid wrote.
Madrid and Binder surveyed 600 Latino California voters, in English and Spanish, by phone and online, between Nov. 18-21. The poll has a margin of error of 4%.
Affordability was a top issue for California Latino voters — they were either extremely or very concerned about the price of housing (86%), groceries (87%), gas (75%), electricity and utilities (80%); another 74% were extremely or very concerned about high taxes in California.
“‘Affordability’ and the cost of living were by far and away the most intense priority for Latinos. The condescending attacks from the online Left about voters who made decisions in the presidential race on ‘the price of eggs’ illustrates just how out of touch Democratic influencers are with working class voters. They should continue to judge at their own peril,” Madrid wrote.
Nearly everyone surveyed (90%) said they were extremely or very concerned about the price of everything. That’s more than homelessness (86%), immigration (71%), jobs (81%), crime (87%) or climate change (63%).
“These are astonishing numbers. Like video game level numbers,” Madrid wrote.
This poll comes at a time when many Democrats are doing some soul-searching on the best path forward in 2026 and 2028.
You can read the full results here.
CALIFORNIA UNEMPLOYMENT REMAINS AMONG NATION’S HIGHEST
Via David Lightman...
California’s unemployment rate in November was 5.4%, the nation’s second highest state figure.
Only Nevada, at 5.7%, was higher, according to the federal Bureau of Labor Statistics. The national rate was 4.2%.
The California rate matched October’s number, but was higher than the 5.1% of November 2023, according to the state Employment Development Department.
Five of the state’s 11 industry sectors saw gains last month, led by education and health services. Healthcare-related industry groups were a key reason for the 13,100-person job increase in this category.
Also up was the trade, transportation and utilities category. Much of the increase came because of jobs in retail, courier and messengers during the holiday season.
The biggest job loss was in the financial activities area, notably real estate and rental and leasing, and some financial investment-related areas.
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This story was originally published December 26, 2024 at 4:55 AM.