Capitol Alert

Gavin Newsom fundraising on Super Bowl for gun control

California Lt. Gov. Gavin Newsom, left, and his wife Jennifer holding daughter Brooklynn, wave to spectators during the 45th annual San Francisco Gay Pride parade Sunday, June 28, 2015, in San Francisco.
California Lt. Gov. Gavin Newsom, left, and his wife Jennifer holding daughter Brooklynn, wave to spectators during the 45th annual San Francisco Gay Pride parade Sunday, June 28, 2015, in San Francisco. Associated Press

The first email was innocuous enough. For a small donation to his gubernatorial campaign, Gavin Newsom would put you in a drawing to join him at a Giants baseball game.

But the lieutenant governor, it appears, has a wide open schedule and assumes you don’t have plans.

After baseball, Newsom wanted company at a concert. Then lunch. This week, Newsom was on Facebook waving Super Bowl tickets around.

“Do you want two amazing seats to the Super Bowl?” he asked.

For a $5 donation to his ballot measure to strengthen gun control laws in California, supporters can be entered into a drawing to win tickets to the big game in Santa Clara next month.

As of Tuesday, 1,704 people “liked” that.

Drawings for giveaways – often including face-to-face meetings with candidates – are a growing part of political campaigns, especially attractive to low-dollar donors who have few other ways to get personal attention.

For political campaigns, these contests are valuable less for the money raised than for the opportunity to increase a campaign’s social media footprint and to grow its fundraising lists.

Dan Newman, a Newsom spokesman, described the effort as a way in which Newsom is “creatively engaging supporters.”

David Siders: 916-321-1215, @davidsiders

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