Shallman Communications is keeping it in the family.
The Southern California-based political consulting and advertising agency announced a series of hires on Wednesday, including Lluvia de Milagros Carrasco, daughter of state Senate President Pro Tem Kevin de León, who has been a client of the firm for a decade.
Carrasco, a recent graduate of Saint Mary’s College in Moraga, will work as an “account coordinator” for races in the November election and issue-oriented campaigns.
Vice President Morty Shallman welcomed Carrasco as someone who has “kind of been part of the Shallman Communications family for a while.”
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“We’ve been working with Kevin since he ran for Assembly in 2006 and I personally remember a photo shoot we did with them,” he said.
But Shallman said hiring Carrasco has “more to do with her interest in politics and what we do” than her connection to de León, whom he said was not involved in the process.
“She’s just a very accomplished young woman. She had to go through an interview process. It’s great to have her on board for a variety of reasons,” Shallman said. “Just in sensitivity to the fact that some people might have an issue with that...she won’t be working on anything related to the Senate Democrats or the Pro Tem.”
It’s not the first time Carrasco has worked with with an organization involved with her father. The Los Angeles Times reported last year that she secured a summer position with the racial justice nonprofit Greenlining Institute after de León called the group, whose bill he was carrying, on her behalf.
De León could not be reached for comment.
Alexei Koseff: 916-321-5236, @akoseff
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