These 5 NFL Schedule Release Videos Were Outrageously Good
The NFL can and will eventize anything.
Every March, fans frantically refresh their timelines in search of the latest free agency news. From the moment the season ends in February until NFL commissioner Roger Goodell gets booed on stage in late April, mock drafts are treated as gospel. And now, something as simple as a schedule release - a glorified itinerary - has become the Super Bowl for social media teams league-wide.
All 32 teams uploaded their schedule release videos at 7:30 p.m. ET on Thursday, and there were several worthy contenders.
The Jacksonville Jaguars, New York Giants, and Kansas City Chiefs earned honorable mention.
The Jaguars’ schedule release took a backseat to quarterback Trevor Lawrence getting a haircut. His famed golden locks fell to the floor to the tune of classical music, so mesmerizing that I forgot I was supposed to be looking at dates and opponents in the bottom corner.
The Giants set beloved backup quarterback Jameis Winston loose on the streets as “Winston van Gogh,” drawing the team’s 2026 opponent logos.
The Chiefs made a nostalgia play, with Rob Riggle acting as a QVC host on the fictional “QVChiefs.”
But the below five schedule release videos were in a class all their own.
5. Tennessee Titans
The Titans executed one of the best schedule releases of all time in 2023, when random people who had clearly never watched the NFL were approached on Broadway and asked to guess team names based solely on logos. It was pure cinema, and the Titans went back to that well for 2026. This time, people on Broadway were identified as doppelgängers of people associated with the team’s opponents.
4. Chicago Bears
Rome Odunze, I owe you an apology. I wasn’t familiar with your game.
I mean, I was familiar with Odunze’s game as a Bears wide receiver, but apparently, he can also act and paint. The Bears tapped their 2024 ninth overall pick to method-act as the late painter Bob Ross and star in “Happy Little Matchups,” a fictional spinoff of Ross’ iconic “The Joy of Painting.”
“It was great, and obviously, doing it as Bob, who I enjoyed his videos back in the day, it was great to embody that and pay homage to him,” Odunze told the Bears team reporter Gabby Hajduk.
3. Atlanta Falcons
The Atlanta Falcons underwent a complete regime change this offseason. Former Falcons quarterback and 2016 NFL MVP Matt Ryan was hired as president of football. Former Cleveland Browns head coach Kevin Stefanski is the new head coach in Atlanta, and Ian Cunningham was brought in from Chicago as the new general manager. Atlanta introduced all their fresh faces in a “The Office” style skit, and it’s a beauty. Honestly, Ryan’s performance in this might be enough to sway Hall of Fame voters.
2. Las Vegas Raiders
Kirk Cousins and Fernando Mendoza are cut from the same cloth. Even before the Raiders drafted Mendoza, the former Indiana star and Heisman-winning quarterback, with the No. 1 overall pick on April 23, everyone was daydreaming about him and Cousins sharing a quarterback room in Las Vegas. The Raiders recognized it and leaned into it - a brilliant way to get ahead of any “quarterback competition” discourse.
Cousins and Mendoza co-starred in a “Step Brothers”-esque schedule release video, and Kirko Chainz and The Nandolorian deserve to receive personal calls from Will Ferrell and John C. Reilly.
1. Los Angeles Chargers
The Chargers have never won the Super Bowl, but they are the Schedule Release Champions until further notice. Perpetually undefeated. This year, they designed their video after “Halo,” and nobody was safe. It might take a few watches to notice all the masterfully placed Easter eggs. But a few jumped off the screen on first watch.
In six minutes, the Chargers’ goated social team managed to reference the following: New England Patriots head coach Mike Vrabel’s ongoing Page Six scandal, Los Angeles Rams wide receiver Puka Nacua’s controversial locker-room livestream, Houston Texans quarterback C.J. Stroud trying to big brother Chicago Bears quarterback Caleb Williams, the Baltimore Ravens backing out of the Maxx Crosby trade, the New York Jets going all of 2025 without an interception, the San Francisco 49ers practice facility conspiracy theory, and Donna Kelce’s viral TMZ headline.
2026 NEWSWEEK DIGITAL LLC.
This story was originally published May 14, 2026 at 6:25 PM.