Sacramento Kings

How the Stockton Kings' new logos represent the parent team's past and present

The Stockton Kings, the Sacramento Kings' new G-League affiliate, will play at the Stockton Arena after the Stockton City Council unanimously approved a contract April 17 to house the team.
The Stockton Kings, the Sacramento Kings' new G-League affiliate, will play at the Stockton Arena after the Stockton City Council unanimously approved a contract April 17 to house the team. The Modesto Bee file

When the Kings moved their G League affiliate from Reno to Stockton last month, the Bighorns name and logo did not make the trip.

The team took on the Kings name, but it has its own look, which was introduced Wednesday.

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This is the primary for the Stockton Kings, the Sacramento Kings' G League affiliate. The team moved to Stockton from Reno in April. Courtesy of the Stockton Kings

“This new brand not only starts a new chapter for the Kings franchise, but also for the city of Stockton,” Kings owner and chairman Vivek Ranadivé said in a news release. “Through sport, we aspire to positively impact the community and we look forward to partnering with civic leaders, businesses, school and nonprofits to continue to reinvent Stockton.”

The primary logo aims to show the connection between the G League team and its parent club in Sacramento. The angled crown atop Stockton's logo is a combination of what the NBA team used both in Kansas City and in the early Sacramento days and what is being used now by the parent team.

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Here is a secondary logo and the wordmark for the Stockton Kings. Courtesy of the Stockton Kings

According to the release, the secondary logo is a shield that dates to the team's roots in Rochester, N.Y., where the NBA team won its only championship in 1951. On the shield is 209, which is Stockton's area code.

The team will soon offer fans a chance to lock in seats for its inaugural season at the "Select-A-Seat" event on June 3 at 11 a.m. Fans can learn the benefits of owning season tickets while viewing and selecting seat options. Complimentary food and drinks will be served. For more information on the event, visit kings.com/stocktonopenhouse.

More on the Stockton Kings can be found on the team's website.

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