Sacramento Kings

New Sacramento Kings logo possibly leaked in European Union filing

Several Sacramento Kings logo, including a new primary logo (top left), were filed in a trademark application to the European Union Intellectual Property Office by NBA Properties Inc., on Friday, April 22, 2016. It was previously reported the Kings were planning new logos for their inaugural season at Golden 1 Center.
Several Sacramento Kings logo, including a new primary logo (top left), were filed in a trademark application to the European Union Intellectual Property Office by NBA Properties Inc., on Friday, April 22, 2016. It was previously reported the Kings were planning new logos for their inaugural season at Golden 1 Center. European Union Intellectual Property Office

It’s crisp, it’s clean, it’s a mix of retro and modern. It’s either a tad boring or refreshingly cutting edge.

And, for at least the next few days, the revelation of an unofficial logo for the Kings is all very hush-hush.

The report has created plenty of buzz and speculation in social media circles. But team officials Saturday were neither confirming nor denying the story, the leaks or the logos, including one with a lion that just might be double dribbling.

And no, the so-called leak did not involve any criminal acts, conspiracies, missteps, flagrant fouls, flops, scandals or secret meetings.

The new Kings main logo, along with other possible secondary logos, including two featuring a lion, were simply filed with the European Union Intellectual Property Office by the NBA on Friday, according to the website Sportslogos.net. Someone tipped off the website – and yes, now you know there’s a website devoted to sports logos.

As NBA team logos go, the Kings’ might soon be in the running for most improved, with a dramatic jump from oddly cluttered to clean and simple. The Kings’ existing logo is one of the busiest – a purple ribbon, a silver crown and a basketball wedged between two jousting sticks.

Only the Boston Celtics logo has more going on, with a cartoonish, bowtie-wearing leprechaun simultaneously spinning a basketball on one finger, winking to the masses, smoking a pipe and leaning on a walking stick, with the team name emblazoned in a thick, green circle.

Those who might not warm to the new Kings logo could very well scoff and say “1985 called,” arguing it is overly simple and too much like the look the team sported when it moved from Kansas City to Sacramento 31 years ago. Ronald Reagan was president. Nintendo was a hot new video game console. And mullets were actually cool.

The proposed Kings logo, featuring a stylized crown atop a basketball, is actually an updated version of the logo that dates to 1971 and the Cincinnati Royals.

As Sportslogos.net noted, the European filings are typically made in black and white, so it is unclear what the color scheme might be beyond the obvious splash of purple somewhere.

Teams change their logos from time to time, often when marking a new era or a major rebooting. One of the longest-tenured logos in the NBA belongs to the Los Angeles Lakers, whose look has remained largely unchanged since 1960.

In Sacramento, with a new downtown arena scheduled to open for the 2016-17 season, the new logos will represent a fresh start after a decade of missing the playoffs. The logos could also generate new revenue, as they would not only be featured on official team jerseys but all kinds of souvenir merchandise.

Blair Anthony Robertson: 916-321-1099, @Blarob

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