Is Netflix your source for all things Disney? Soon that won’t be an option.
The company announced Tuesday that it will launch its own Disney-branded streaming service in 2019, adding to its plans of an ESPN streaming site to be introduced next year.
The news comes with the announcement of Disney acquiring majority ownership of BAMTech, a company that specializes in streaming technology.
“The media landscape is increasingly defined by direct relationships between content creators and consumers, and our control of BAMTech’s full array of innovative technology will give us the power to forge those connections, along with the flexibility to quickly adapt to shifts in the market,” Disney CEO Robert A. Iger said in a release on The Walt Disney Company’s website. “This acquisition and the launch of our direct-to-consumer services mark an entirely new growth strategy for the Company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands.”
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With the acquisition, Disney’s streaming agreement with Netflix will end at the beginning of 2019.