The McClatchy Co. and three other major media companies on Thursday announced the formation of Nucleus Marketing Solutions, which aims to connect national advertisers to audiences across multiple digital platforms.
Sacramento-based McClatchy joined Gannett Co., Hearst and Tribune Publishing Co. in announcing the creation of the New York-based advertising network.
Seth Rogin, the former chief revenue officer of Mashable, the multiplatform media and entertainment company, was named CEO of Nucleus.
In addition to the news organizations owned by the founding companies, the network expects to include as many as 11 affiliate partners across the top U.S. advertising markets.
Officials said Nucleus will reach more than 70 percent of consumers in the top 30 U.S. advertising markets. They said the network will reach 168 million unique visitors on the media companies’ digital platforms.
Media companies have been trying to boost online advertising revenue amid an industry trend of decreasing national advertising in newspapers.