What event is big enough to warrant an official Elk Grove city press release warning drivers of commute chaos on Thursday?
A parade? City block party?
Nope – it’s a Dutch Bros. Coffee opening.
Without naming the business, city officials warned Wednesday that a “grand opening event” could lead to “heavy traffic and delays during morning and evening commutes” along Elk Grove Boulevard for 24 hours starting at 5 a.m. Thursday.
The Dutch Bros. location at 8610 Elk Grove Blvd. says it is giving away free 16-ounce drinks for 24 hours starting at 5 a.m. Thursday to celebrate its launch.
The city public works staff and police are monitoring the situation “to minimize impacts to motorists.”
Vehicles occasionally backed up Thursday morning, police said. But, mostly, a steady flow of traffic was being handled quite well.
Police said that Dutch Bros. was using a lot behind the business to handle about 100 vehicles. It has been packed Thursday morning with caffeine-seeking motorists.
Elk Grove advises commuters to avoid Elk Grove Boulevard and use Laguna Boulevard or Bond Road instead to access northbound Highway 99.
Unless, perhaps, they want free coffee.
Call Kevin Yamamura, (916) 326-5548. Follow him on Twitter @kyamamura.