With Californians already voting by mail ahead of the state’s June 7 primary, Bernie Sanders will air a TV ad in the state, asking voters to send Washington politicians “a message they can’t ignore,” his campaign said Tuesday.
The campaign put the initial advertising buy at $1.5 million. California is so large that statewide candidates can spend far more than that amount on TV, but the sum would represent a significant portion of Sanders’ remaining funds.
Despite out-raising Clinton in April, the Vermont senator spent heavily, entering May with less than $6 million on hand.
Clinton has not aired TV ads in the state.
In the 30-second ad, Sanders asks, “What choice do Californians have in this election? The biggest one of all. You have the power to choose a new direction for the Democratic Party, to break the back of a corrupt system of campaign finance that keeps a rigged economy in place.”
Sanders, while insisting he still can win the nomination, is also moving to carry a more progressive message to the Democratic National Convention in Philadelphia in July.
“California, it’s a long way to Washington,” he says in the ad. “But you can send them a message they can’t ignore.”
Sanders said two weeks ago that he was not sure if he would run TV ads in the state, citing their expense.