LaVar Ball is stepping his foot into the shoe game.
The father of UCLA star guard Lonzo Ball tried securing a deal with adidas, Nike and Under Armour but was denied by all three major athletics brands. So, Ball started his own company.
The main shoe in the new Big Baller Brand – called the ZO2 Prime – is being offered for $495. For $500 more, one can get an autographed copy in an LED box.
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Social media is having a field day with the news. Here’s a sample: