UCLA guard Lonzo Ball, right, meets with his father, LaVar, after playing against Washington State on March 4. The elder Ball has started his own athletic apparel brand, but it’s the price of his shoes that is getting attention.
UCLA guard Lonzo Ball, right, meets with his father, LaVar, after playing against Washington State on March 4. The elder Ball has started his own athletic apparel brand, but it’s the price of his shoes that is getting attention. Mark J. Terrill The Associated Press
UCLA guard Lonzo Ball, right, meets with his father, LaVar, after playing against Washington State on March 4. The elder Ball has started his own athletic apparel brand, but it’s the price of his shoes that is getting attention. Mark J. Terrill The Associated Press

LaVar Ball unveils shoe line, causing social media to go off on new brand

May 04, 2017 05:58 PM

UPDATED May 04, 2017 06:11 PM

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