LaVar Ball unveils shoe line, causing social media to go off on new brand
LaVar Ball is stepping his foot into the shoe game.
The father of UCLA star guard Lonzo Ball tried securing a deal with adidas, Nike and Under Armour but was denied by all three major athletics brands. So, Ball started his own company.
EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.
— SLAM Magazine (@SLAMonline) May 4, 2017
Independently made by Big Baller Brand.
Meet the ZO2: https://t.co/sst8h7jfal pic.twitter.com/CGhtGbgKPq
The main shoe in the new Big Baller Brand – called the ZO2 Prime – is being offered for $495. For $500 more, one can get an autographed copy in an LED box.
Sound too expensive? No worries. BBB offers slide sandals for just $220.
Social media is having a field day with the news. Here’s a sample:
This story was originally published May 4, 2017 at 5:58 PM with the headline "LaVar Ball unveils shoe line, causing social media to go off on new brand."