A national doughnut chain sought help in coming up with its next flavor.
Krispy Kreme gave online voters four choices: blueberry, caramel, lemon and maple. On Thursday, the restaurant announced lemon as the winner. Millions of votes were cast between Jan. 16-22.
Last year, the company turned its glazed doughnuts green for St. Patrick’s Day and created a chocolate glaze to celebrate the eclipse in August. However, this was the first time customers were given a say in the matter.
“In 2017, our fans responded with tremendous enthusiasm regarding how we innovated around our Original Glazed Doughnut,” Jackie Woodward, Krispy Kreme’s chief marketing officer, said in a statement. “To begin this year, we’re tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners.
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“It’s an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers.”
The lemon glaze doughnuts will be available for a week this spring.
There are five locations in the Sacramento region:
▪ 5900 Florin Road, Sacramento.
▪ 768 Ikea Court, Suite 110, West Sacramento.
▪ 10317 Fairway Drive, Roseville.
▪ 1620 E. Monte Vista Ave., Vacaville.
▪ 2809 W. March Lane, Stockton.