Customers and Costco groupies brave fog for opening of 12th Sacramento-area store
By The Sacramento Bee
The deep blanket of fog covering the Sacramento Valley did little to deter Costco customers from lining up for the opening of the region’s 12th Costco store on Friday.
The new store is located at 5200 Baseline Road in Roseville, near the intersection with Fiddyment Road. The members-only chain already operates a store in the city at 6750 Stanford Ranch Road.
“You only get to open a new store like this one time,” said Roseville Mayor Krista Bernasconi, pointing to the impact that the store’s sales tax revenue will have on funding city services such as police, fire and roads.
The new store is expected to generate $3 million in tax revenue in its first year, with projections rising to $7 million as the area builds out, according to previous Bee reporting.
Hoka and Ugg footwear, Louis Vuitton products and specialty liquors were among the merchandise driving consumer interest on the first day.
Several customers dressed up in hot dog costumes out of appreciation of the company’s food court offerings.
The site includes a gas station, car wash and tire service center.
The Bee’s Hector Amezcua contributed.
Costumed customer Cody Ball, of Napa, fixes a hot dog during the grand opening of the Costco on Baseline Road in Roseville on Friday. Ball was attending her third Costco opening. HECTOR AMEZCUA hamezcua@sacbee.com
David Lobato and his wife Maria prepare to purchase Hoka tennis shoes with his mother-in-law Julia Parra during the grand opening of the Costco on Baseline Road on Friday. Each customer was allowed to purchase two pairs. HECTOR AMEZCUA hamezcua@sacbee.com
Lorena Martinez, a front-end supervisor at Costco, directs customers during a grand opening of their new store on Baseline Road in Roseville on Friday. The large demand for specialty liquor required two lines – one for liquor and one for all other products. HECTOR AMEZCUA hamezcua@sacbee.com
A Costco employee points to the available Louis Vuitton products during the grand opening on Baseline Road in Roseville on Friday. The products were among the high-ticket items available for purchase and sold quickly. HECTOR AMEZCUA hamezcua@sacbee.com
Customer Jaimie Valle, of west Roseville, holds two pairs of Ugg shoes during the grand opening at the Costco on Baseline Road in Roseville on Friday. HECTOR AMEZCUA hamezcua@sacbee.com
Customers wait in line at 7 a.m. for the grand opening at the Costco in Roseville at Baseline Road on Friday. HECTOR AMEZCUA hamezcua@sacbee.com
Hector Amezcua is an award-winning visual journalist for The Sacramento Bee. Fluent in Spanish, he is a Fresno State graduate in journalism and Chicano studies. He has worked for McClatchy since 1992, taking pictures at all three Bee newsrooms in California.
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