How much did Californians spend on OnlyFans? And what county spent the most?

Californians spent more than $350 million in 2025 on one of the most profitable adult content websites in the nation- OnlyFans.

The platform was originally made so that influencers, musicians and other content creators could be paid by subscribers for their content; but since then turned into an extremely profitable adult entertainment hub, according to Business Insider. In 2024, OnlyFans ranked higher than Apple Inc., Google and Netflix Inc. in terms of revenue generation per employee, according to YahooFinance.

So where does California rank in overall spending across the country of $2.63 billion on OnlyFans? And how much did Sacramento County contribute?

Here’s the breakdown:

How was this data gathered?

The data gathered was compiled by OnlyGuider, an independent OnlyFans search engine. The company released an OnlyFans Wrapped 2025 report, breaking down spending from state-to-state, territories, cities and counties.

Along with overall spending per state, OnlyGuider broke down the amount spent per 10,000 people in an area and ranked areas per capita and general national ranking.

Where did California rank?

In terms of raw total dollars spent, California came in at the top of the nationwide list, with $350.6 million dollars spent on OnlyFans in 2025, according to OnlyGuider.

But when broken down on per capita basis, California ranked No. 10 overall with the golden state spending $88,916 per 10,000 residents.

What cities and counties in California spent the most money on OnlyFans?

Cities and counties throughout the state are represented in the top 5 areas that have spent the most on OnlyFans. The ranking includes total spent, number spent per 10,000 residents and national rank (per capita).

Here are the California cities and counties topping the OnlyFans rankings:

Cities:

State Rank | City | Total Spend | Spend per 10K residents | National Ranking

1. Los Angeles | $71.3M | $178,447 | #25
2. San Diego | $21.3M | $149,549 | #38
3. San Francisco | $11.7M | $132,650 | #50
4. San Jose | $11.7M | $113,859 | #66
5. Fresno | $4.5M | $84,478 | #115

Counties:

1. Plumas County | $464k | $147,960 | #10
2. San Francisco County | $11.6M | $138,906 | #12
3. Siskiyou County | $740k | $137,669 | #13
4. Colusa County | $348k | $113,724 | #39
5. Los Angeles County | $105.5M | $108,685 | #66

How much money does Sacramento County spend?

Sacramento County ranked No. 6 out of the 58 counties in California for spending the most on OnlyFans. In total, Sacramento County spent $17.4 million dollars on OnlyFans content. That is $106,928 for every 10,000 people.

The county was nationally ranked No. 75 per-capita and No. 20 in national total.

What five states/territories in the U.S. spent the most on OnlyFans?

Despite its small size, Washington, DC, topped the ranking as the area that has spent the most in OnlyFans content.

The territory spent $9.1 million in 2025, about $129,655 per 10,000 residents.

Here’s where else ranked in the top five:

1. District of Columbia* | $129,655 | $9.1M
2. North Dakota | $108,067 | $8.6M
3. Nevada | $99,423 | $32.4M
4. Colorado | $95,116 | $56.6M
5. Illinois | $93,176 | $118.4M

Who bottomed out on the list? When looking at per capita spending, Missippi ranked #51, with total annual spending of $13.7 million, or 46,682 per 10,000 residents.

Veronica Fernandez-Alvarado

The Sacramento Bee

279-203-2039

Veronica Fernandez-Alvarado is a service journalism reporter at The Sacramento Bee. She previously worked at the Star Democrat in Annapolis, Maryland. Veronica graduated from Georgetown University with a master’s degree in journalism.