Who’s coming up in Sacramento’s arts scene? New concert series introduces musicians and more
Julian Garcia fell in love with visual art as a teenager growing up in Sacramento. As an adult, he’s talented enough to earn an extra income pursuing his passion. Now he’s helping other artists build their own audiences in the city.
Garcia is the creative force behind Sunday Morning Vibes, a weekly show that consists of an artist of the week being interviewed in front of an intimate crowd of 20 people, then performing with a live band.
The shows are held every Sunday at The Loft, a studio in Oak Park, at 3400 Broadway, across from Esther’s Park. They are limited to 20 people.
Tickets to upcoming performances are available on Eventbrite, searching Sunday Morning Vibes. Tickets start at $10. Attendees receive a free cup of coffee from Pressed Coffee.
“I love running my own business. I love running my own show,” Garcia said. “My team does a whole lot for me, they do a lot for the show. I’m grateful for my team.”
Sunday Morning Vibes started at the beginning of November. Some of the artists who have performed are The Philharmonik, 93 Torrence, Aye Tee, John’Nay Lasha, Nenaa, Gabe IV and Jon Wilde.
This Sunday, North Carolina artist Yumz will perform.
Through his production company, World Class Visuals, Garcia partnered with local Sacramento organizations, City Sound Media and Soundbyte Studios to produce the talk show and concert series.
He said he took inspiration from National Public Radio’s Tiny Desk Concert and MTV’s “Unplugged” and decided to provide a creative space for artists, both local and regional, to showcase their talents to the city.
Garcia, 27, has been building a reputation as a visual artists for a decade. He first picked up a camera at 16 and discovered his talent for photography and videography.
His love for snapping photos would eventually become his Sacramento-based production company, World Class Visuals, where he provides photo and video projects that achieve his clients’ overall message.
Garcia has captured just about everything from weddings and graduations, to protests, and music videos. Every angle is him freezing time, capturing a piece of someone’s history, their journey.
“I love to be behind the camera. I am shooting music videos, I’m working with different artists. I’m working with different clients and different businesses,” said Garcia.
The work was mostly informal. Then, as he gained clients, he decided that it was time that he get a business license and do things “the right way”.
“It wasn’t a hard decision at all,” said Garcia. “I love what I do. I’ve been doing it for quite some time. And if I want to make some legit money with it (I thought) ‘let’s go ahead and get a business license.’”
It wasn’t as easy as simply going to get a license for the founder of World Class Visuals. Garcia did not know how to get a business license, or where to even start looking for one.
He reached out to the Small Business Administration and California Hispanic Chamber of Commerce, who helped guide him through navigating the legal side of entrepreneurship.
He recently got his business license in September 2021, and now he’s looking forward to expanding his clientele, eager to search for the next subject of a “world class” digital masterpiece.
This story was originally published April 21, 2022 at 5:00 AM.
