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‘The Taco Bell of California’: Here are Bee readers’ funniest Sacramento taglines

The Sacramento downtown skyline in 2014.
The Sacramento downtown skyline in 2014. Bee file

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Last week The Bee asked readers to stretch their creative chops and pitch clever Sacramento taglines that best fit the city they live in.

With over 30 submissions ranging from Sacramento’s architecture to the people that fill its streets, several taglines made us laugh including Folsom resident David Battino’s pitch: Sacramento, “Where anyone can be a king”, a nod to the Sacramento Kings’ troublesome track-record.

Some quotes have been modified for clarification. In no particular order, here are several Sacramento taglines, created by readers for readers:

Sacramento: Boring but in a good way

An original piece of mill equipment, painted by artist Jose Di Gregorio, is a focal point at the edge of Olympians Park in The Mill at Broadway development in Sacramento’s Upper Land Park neighborhood on Jan. 27, 2022. The former industrial site has been redeveloped into a relatively affordable destination for new homeowners.
An original piece of mill equipment, painted by artist Jose Di Gregorio, is a focal point at the edge of Olympians Park in The Mill at Broadway development in Sacramento’s Upper Land Park neighborhood on Jan. 27, 2022. The former industrial site has been redeveloped into a relatively affordable destination for new homeowners. Xavier Mascareñas xmascarenas@sacbee.com


“Most people in Sacramento tend to be decent people: picking up after their pups, obeying the four-way stop sign rules, saying hello with a smile as they walk. I see a lot of that changing with people running stop lights, speeding down residential streets and yelling at one another. I’d prefer boring, but in a good way.”

- Pocket/Greenhaven resident

Sacramento: The Canada of California

“People are polite, easygoing, socially open to other lifestyle choices but also family-focused, mostly orderly, somewhat civic minded and we rock out, but only moderately, not hard. Just like the Canadians.”

- South Land Park resident

Sacramento: The Taco Bell of California

A drone photos shows homes nestled together in North Natomas’ Westshore neighborhood in January.
A drone photos shows homes nestled together in North Natomas’ Westshore neighborhood in January. Xavier Mascareñas xmascarenas@sacbee.com


“It’s not bad, not great, always consistent and a good value.”

- South Land Park resident

Sacramento: Halfway to somewhere else

Vehicles move about various highways at the I-5 interchange in downtown Sacramento during evening commute hours on Friday, July 9, 2021.
Vehicles move about various highways at the I-5 interchange in downtown Sacramento during evening commute hours on Friday, July 9, 2021. Xavier Mascareñas xmascarenas@sacbee.com


“Sacramentans are always looking to go somewhere else for the weekend. We go to Tahoe, San Francisco, Los Angeles and more. Others view Sacramento as a city they drive through to get to another destination. We are already halfway there!”

- Patrick Tully, Natomas resident

Sacramento: Home of the real Golden Gate Bridge

The Tower Bridge, a vertical lift bridge connecting Sacramento to West Sacramento, is photographed Dec. 6, 2019, from a drone overlooking downtown Sacramento and the Sacramento River.
The Tower Bridge, a vertical lift bridge connecting Sacramento to West Sacramento, is photographed Dec. 6, 2019, from a drone overlooking downtown Sacramento and the Sacramento River. Xavier Mascareñas Sacramento Bee file


“Every time I drive by the shiny gold bridge, it makes me so proud to be a Sacramentan.”

- Hazuki Battino, Folsom resident

OTHER FAVORITES

  • Sacramento: Sac’s hacks, tracks and river rafts

- John Adkisson, Pocket/Greenhaven

  • Sacramento: Big history, small city

- Miaki Battino, Folsom

  • Sacramento: Only an hour and a half from where you want to be

- Rob Carlson, Citrus Heights

  • Sacramento: The city to warm up to

- Paul Eagle, Sacramento native

  • Sacramento: It’s expensive here too

- Little pocket resident

This story was originally published July 25, 2022 at 5:00 AM.

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