A light-rail train rolls through Sacramento, decked out with a colorful advertisement for Dignity Health. Various advertisements have popped up on light-rail cars this year as part of a recently formed partnership between the Sacramento Regional Transit District and Lamar Advertising Co., a national advertising firm based in Baton Rouge, La. The displays are made of vinyl material “and are applied like a giant bumper sticker.”
A light-rail train rolls through Sacramento, decked out with a colorful advertisement for Dignity Health. Various advertisements have popped up on light-rail cars this year as part of a recently formed partnership between the Sacramento Regional Transit District and Lamar Advertising Co., a national advertising firm based in Baton Rouge, La. The displays are made of vinyl material “and are applied like a giant bumper sticker.” Lamar Advertising Special to The Bee
A light-rail train rolls through Sacramento, decked out with a colorful advertisement for Dignity Health. Various advertisements have popped up on light-rail cars this year as part of a recently formed partnership between the Sacramento Regional Transit District and Lamar Advertising Co., a national advertising firm based in Baton Rouge, La. The displays are made of vinyl material “and are applied like a giant bumper sticker.” Lamar Advertising Special to The Bee

Sacramento RT partnership with advertising firm makes rolling billboards of area’s light-rail cars

March 13, 2017 03:17 PM

UPDATED March 13, 2017 10:52 PM

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