With Hillary Clinton landing in California for a pair of high-dollar fundraisers, rival Bernie Sanders on Friday will air his first TV ad in the state.
The ad, which touts the Vermont senator’s success raising millions of dollars from small donors, appears to represent a small buy – less likely to reach mass TV audiences than to offer a counter-point to Clinton’s visit.
In the ad, Sanders supporters ask for $27 – the average amount his donors give, according to the campaign – to advance causes including free college tuition, universal healthcare and getting “big money out of politics.”
“If you can’t afford to attend tonight’s event with Secretary Clinton, we invite you to join Bernie’s fundraiser for the low price of turning on your television,” Jeff Weaver, Sanders’ campaign manager, said in a prepared statement.
Clinton, the Democratic presidential frontrunner, is scheduled to appear with George Clooney at fundraisers in the Bay Area on Friday and in Los Angeles on Saturday.
She is also expected to speak at a public event in Los Angeles.
The Sanders campaign said its ad will run on KGO-TV in San Francisco on Friday and on a CBS affiliate in Los Angeles the following day.