A/B testing is making the internet more individualized and user friendly. It’s also gathering data on you, with every click. (AP Photo/Kin Cheung, File)
A/B testing is making the internet more individualized and user friendly. It’s also gathering data on you, with every click. (AP Photo/Kin Cheung, File) Kin Cheung AP
A/B testing is making the internet more individualized and user friendly. It’s also gathering data on you, with every click. (AP Photo/Kin Cheung, File) Kin Cheung AP

Every click tells Silicon Valley something about you. Press B if that’s not OK.

June 09, 2017 11:21 AM

UPDATED June 12, 2017 02:47 PM

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