Kamala Harris, the frontrunner for U.S. Senate in California, is up with the first TV ads of the fall contest with fellow Democrat Loretta Sanchez, highlighting her work on elementary school truancy, prosecuting child predators and her plan for more affordable higher education.
Harris’ ads, in English and Spanish, are running across much of the state, with the Spanish-language version featuring endorsements from President Barack Obama, Senate President Pro Tem Kevin de León, labor icon Dolores Huerta and the newspaper La Opinión.
The Harris campaign’s fall media strategy appears to mirror the approach it took in the spring, when the attorney general held a sizable advantage in airtime. Sanchez ran Spanish-language spots across pockets of the state, but didn’t have the money to keep pace with Harris.
The low-key race to succeed Barbara Boxer was punctuated last week by the candidates’ only general election debate, where Harris touted her record of taking on for-profit colleges and pushing free college and university tuition for families earning less than $140,000 a year.
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Harris followed the event with pivotal endorsements from Boxer and Sen. Dianne Feinstein.